Life Beyond CUT,COPY & PASTE
Amidst the pleasant but mystic Monday morning, sipping a cup of coffee at my cubicle, clan discussing their nuances of weekend and suddenly a mysterious ring, I get hooked on that unexpected call. The stale voice still sometimes I fail to decipher and I am busy penning all the checklists on my scrap-pad. And within wink of an eye clan gets scattered and are called in a conference meeting room. Some new Business Research Study, new deadlines, new strategies, detailing the background of the study , following the learning curve of previous case studies and finally starting off the Secondary Research.
The first few days when I joined the Business/Market research firm, I had a notion that my job is only to “CUT, COPY & PASTE (CCP)” the data and dump into some master sheet (which further becomes the foundation of analysis), still my job has not changed much. But the thing is I have educated myself about the importance of that CCP to any service sector industry. Be it any resources, Internet, Annual Newsletters, Journals you can’t extract any damn information and paste anywhere. As with everyone credibility of their existence is important same is with the information. There is always been a distinguishing factor between ’Data’ and a ‘Intelligent Data’, and here is where the market research firms dawns out of the dust and paves way for the industries promoting their new ideas and ventures.
Everyone reading this scrap would be wondering about the ‘Intelligent Information’. But think, are there any boundaries to the type of information. Sometimes even one of the simplest and easiest available data can be regarded as ‘Quality”. It’s the relative term altogether. It depends on the individuals as how he or she interprets the piece of words and analyzes the same in their worksheet. Everyone knows the analysis always involves fixed set of assumptions and many valid axioms taken into consideration, so it is always difficult to comment on the analysis part of the worksheet. But every analysis have own interpretations of the individual, so he must be able to back his analysis with the strong background of the subject and supply reasons for his understanding of the data wherever required. This is what qualitative information all about.
Some days back, I was sharing my experiences with some of my friends working in software IT sector, even they added that CCP were their main tools along with the fundamentals of Software development Life Cycle (SDLC). Even they copy and paste some of the module readily available from various sources and integrate with their software codes to complete the entire software package. I would acknowledge denying the fact that, for any information driven service sectors CCP is one of the key tools on which the successful molding of their product dwells. But its just how effectively and productively it is used to their benefits.
